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FREE course below: https://bit.ly/pavlo-free-course Most people try to sell local businesses “everything” at once—then wonder why they don’t close. In this video, you’ll learn why pitching a long list of features kills deals, and how top closers do the opposite: they ask one simple question—what’s the one problem this business needs solved right now? When you focus on the 20% that drives 80% of results, you stop sounding like a software salesperson and start sounding like a solution. You’ll see how to identify pain fast by pulling up what’s obvious: reviews gaps (7 reviews vs. competitors with 70–100), slow lead follow-up, missed calls, and leads that never get nurtured. Then you’ll learn how to package that into a single, high-impact offer businesses understand immediately—more booked appointments, more conversions, more revenue—without overwhelming them or getting dragged into “website button color” conversations. I also break down the most profitable service categories to lead with, including database reactivation, review campaigns, lead source tracking, centralized messaging, instant lead responses, appointment booking, pipeline visibility, and follow-up systems that close deals months later. If you’ve struggled with low close rates, this gives you a clearer path: solve one pain, win the client, expand later. IG: / pavels_life