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Most firm owners think pricing is a “numbers problem”… so they copy what the last accountant charged, slap on a fixed fee, and hope it works out. The result? Scope creep, shrinking margins, and a team that’s flat-out busy while the profit quietly disappears. In this episode of The Wize Way Podcast, Bren Ward sits down with Jamie Johns to break down the Wize approach to pricing, including: ✅ Why COGS % is the KPI that decides whether you live or die ✅ The real truth about value pricing vs fixed fees vs time billing (all can work, if you do it right) ✅ The 4-step pricing playbook to price jobs with confidence ✅ Why timesheets aren’t “dead” - they’re your efficiency and accountability dashboard ✅ How to increase fees without shocking clients (and why annual rises matter) If you want pricing that protects profit, sets expectations, and scales with your team, this video is a must-watch. #wizementoring #accountingfirm #businessgrowth #businesstrategy ___________________ 💬 Did you enjoy today's video? Tell us all about it in the comments below! ✨ And if you like this video, consider subscribing to Wize Mentoring using this Link! ⤵️ / @wizementoring ________________ PS: Whenever you’re ready… here are the fastest 4 ways we can help you fix and grow your accounting firm: 1. Take the Wize Accountants Scale Scorecard – Find out your potential to scale and the next steps you should follow – Start Your Scorecard: https://wizescalescorecard.scoreapp.com/ 2. Download our famous Wize Freedom Strategy Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here: https://thewizeway.com/wize-freedom-map 2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here: https://thewizeway.com/wizetalent-cta... 4. Book a 1:1 Wize Discovery Session – Spend 30mins with our Wize CEO, Jamie Johns, a $7M firm owner who is ready to give you his entire business plan to build a firm that can run without you – Find out more here: https://thewizeway.com/thankyou-cta ******************** 🎬 Welcome to the official YouTube Channel of Wize Mentoring 📈 Wize Mentoring provides mentoring and tools to Accounting and Bookkeeping practice owners who are looking to scale their business whilst working less hours, earning more money, and having more choices in life. ➡️ On this channel you will find anything from testimonials of our previous clients to tips and tricks to help you scale your business efficiently. Our global community of like-minded Accounting and Bookkeeping firm owners, our arsenal of proprietary tools, and our extensive track record of building successful Accounting firms are the cornerstones of our program success 📊 ➡️ Subscribe to Wize Mentoring today and enjoy tips and tricks on how to grow your Accounting practice and activate the notification bell, so you won't miss any of our accounting and bookkeeping webinars and client testimonials ✅ ******************** ✨ Connect with Wize Mentoring on Social Media: Instagram ▶️ / wize.guys Facebook ▶️ / wizementoring Twitter ▶️ / wizementoring Linkedin ▶️ / wizementoring And don’t forget to check out our Website: 🖥 https://www.wizementoring.com/ 📧 Email: support@wizementoring.com ______________________