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Episode Overview: AI is no longer a future concept—it’s a present-day competitive advantage. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Steve Fuhrman, CEO of Four Pillar Coach, to explore what it really means to implement AI with intent. From AI agents and workflow automation to governance, ethics, and leadership-driven adoption, this conversation dives deep into how organizations can use AI to drive efficiency, improve decision-making, and achieve measurable business growth—without losing the human touch. What You’ll Learn: What “AI with intent” really means and why it matters for leaders How AI agents are changing workflows, productivity, and decision-making Practical examples of AI driving real business results (including a 38% delivery improvement) Why “human-in-the-loop” is critical for ethical and effective AI use How executives should approach AI governance, SOPs, and adoption strategy Why curiosity—not fear—is the key to AI success Featured Guest: Steve Fuhrman is the CEO of Four Pillar Coach, a published author, former U.S. Marine, and seasoned technology leader who has founded and scaled six technology companies. Known for his disciplined, results-driven approach, Steve helps small to midsize organizations leverage AI responsibly to drive sustainable growth. He is also the author of Just Get Up and Drive, a book focused on resilience, mindset, and leadership. Episode Highlights: 🧠 “Adapt or die”: why AI adoption is now a leadership imperative 🤖 AI agents vs. traditional software—what’s really changing 📊 Turning static data into actionable intelligence using AI transcripts ⚙️ Real-world automation examples using tools like Fathom, Zapier, and ChatGPT 🛡️ Avoiding “AI sprawl” with governance, guardrails, and executive oversight 📈 Why 2025 is shaping up to be the year of real AI adoption Connect and Explore More: Connect with the Host – Emanuel Rose Website: https://emanuelrose.com/ LinkedIn: / b2b-leadgeneration Instagram: / emanuelroseauthor Facebook: / emanuelroseauthor YouTube: / @marketingintheageofai Connect with the Guest – Steve Fuhrman LinkedIn: / steveferman Website: https://www.4pillarcoach.com Further Reading or Resources: 📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authe... 🧠 Blog Post: AI With Intent: A Leadership Blueprint for Real-World Adoption https://emanuelrose.com/ai-with-inten... 📖 Just Get Up and Drive by Steve Fuhrman (available on Amazon) 👍 If you found value in this conversation, please like, subscribe, and share this episode. 💬 Drop a comment and let us know how you’re approaching AI adoption in your organization. 🔔 Turn on notifications so you never miss an episode of Marketing in the Age of AI. #MarketingInTheAgeOfAI #AIMarketing #AIWithIntent #AIAdoption #AIAgents #AILeadership #DataDrivenMarketing #MarketingStrategy #BusinessGrowth #DigitalTransformation #Automation #MarTech #GenerativeAI #FutureOfMarketing #Entrepreneurship #AIForBusiness