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What does it take to turn a barbershop into a growing brand? In this BoxTalk episode, we sit down with Park J Cuts, a Miami entrepreneur who’s reshaping the grooming industry through smart marketing and authentic brand storytelling. We uncover how Javier (“Javy”) Diaz, founder of Park J Cuts and Park J Signature Line, scaled his barber brand from a local chair to an emerging grooming line, all while balancing college, creativity, and consistency. If you’re a creative entrepreneur, barber, or product-based founder wondering how to build your brand, delegate smartly, and scale efficiently, this episode is for you. 🎯 Learn how to stop doing everything yourself, find the right people to grow with, and balance business with brand identity. 💡 Who It’s For: Barbers, small business owners, eCommerce founders, and creatives ready to scale. At Half Price Packaging, we help creators like Park J Cuts translate their brand essence into packaging that sells, blending creativity, quality, and storytelling that fuels growth. Timestamps 00:00 – Intro 00:35 – How Park J Cuts started in Miami 02:10 – Javy’s inspiration and early challenges 06:20 – Transitioning from barber to brand owner 10:45 – Creating the Park J Signature Line 14:30 – Learning business and marketing on the go 19:05 – The role of trust and teamwork in scaling 22:10 – Why you can’t do everything yourself 27:15 – Importance of brand presentation and packaging 33:00 – SEO, website optimization, and digital marketing 38:15 – Efficiency, scaling, and using your resources 44:40 – Capitalism, customer experience & value creation 47:10 – Park J product showcase (Clay & Sea Salt Spray) 48:45 – The value of college connections 50:10 – Half Price Packaging experience & testimonial 53:15 – Final thoughts and Javy’s advice for young founders 55:00 – Closing message & shoutout to Park J Cuts 🔗 Connect with Us 📦 Website: [https://www.halfpricepackaging.com] #BoxTalk #SmallBusiness #Entrepreneurship #Branding #BusinessTips #MiamiBusiness #BarberLife #BarberBrand #MenGrooming #BeautyBrand #ProductBranding #StartupLife #BusinessGrowth #PackagingDesign #MarketingTips #CreatorEconomy #SmallBusinessOwner #SuccessStory #HustleCulture #BrandBuilding #usa #craft #box