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How Different Age Groups Engage with Content and Marketing

How can physical therapists break through content creation barriers, attract the right team members, and inspire patients with creativity and authenticity? Is the solution as simple as shifting habits, leveraging tools, and focusing on storytelling? Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur. Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here (   / @ptpintcast  ) In this episode, we cover: -How to use tools like video and short-form content to tell authentic stories that resonate with patients. -How different generations engage with content, from long-form videos to bite-sized clips. -How to speak to real people, not just cameras, to create compelling, patient-centered content. -What are the strategies for crafting job posts that are transparent and even edgy to attract motivated candidates while weeding out misaligned applicants. -How to turn a single video into multiple touchpoints for engagement. P.S. Subscribe, rate, and review. Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity: https://clarity.fm/davekittle/experti... And, if you like what you hear from the host, Dave Kittle, then it's possible that he and his team, The Filmmaker Group, may be interested in acquiring some or all of your physical therapy practice. Learn more about potential partnerships, selling your practice, mergers, and more on our website at https://www.fieldmakergroup.com. Connect with him on: Email: [email protected] Instagram: @davekittle (  / davekittle  ) LinkedIn:   / davekittle   or Call (646)-781-8884 #physicaltherapy #privatepractice #exitstrategy #ptpodcast #healthcaremarketing