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Hosted by The Upwork Research Institute, Hiring for Impact: The In-Demand Skills Every Small Business Needs Now webinar reveals fresh insights from the In-Demand Skills 2026 report, based on real hiring behavior from businesses using Upwork. As AI reshapes how work gets done, business leaders are navigating critical questions in 2026: what skills actually matter now? What are emerging new skills that businesses may not have needed previously? Which core skills continue to drive the most value in your business? Dr. Gabby Burlacu, Senior Manager at The Upwork Research Institute, is joined by Alina Jesien, Senior Director of Human Resources, Ergeon and John D. Saunders, Founder and Creative Director, 5Four Digital. Together, they discuss the report findings, answer these questions, and share firsthand examples about how they’re using AI to address skills gaps and drive impact while maintaining human expertise. Watch this webinar to learn about: ✅ The skills successful small businesses prioritizing to maximize impact and efficiency ✅ How skills needs change as AI agents join the workforce ✅ How AI is layering onto existing roles rather than replacing them ✅ Why core and human skills remain essential ✅ What this transformation means for teams, talent strategies, and career paths in 2026 -------------------------------------------------------------------- Find and hire top freelance talent fast on Upwork: https://www.upwork.com/i/how-it-works... Interested in freelancing on Upwork? Get started: https://www.upwork.com/i/how-it-works... Visit our resource center for more tips and tricks: https://www.upwork.com/resources?utm_... -------------------------------------------------------------------- 🔔 Subscribe to be notified about new videos ➔ https://www.youtube.com/channel/UCvxG... Follow #Upwork on social and join the conversation: ☞ LinkedIn: / upwork ☞ X: / upwork ☞ Facebook: / upwork ☞ Instagram: / upwork ☞ Threads: https://www.threads.net/@upwork ☞ TikTok: / upwork