The Future of News Media | Dana Nastase | TEDxKULeuven | Dana Nastase | TEDxKULeuven скачать в хорошем качестве

The Future of News Media | Dana Nastase | TEDxKULeuven | Dana Nastase | TEDxKULeuven

Dana Nastase, a seasoned media tech professional, explores the urgent transformation needed in the news industry. With experience spanning global companies and news media tech, Dana discusses how journalism’s traditional business models are under threat, as advertising revenue shifts to social media and other digital platforms. Dana highlights that since 2004, 1,800 newsrooms have closed, reflecting a global crisis in journalism’s viability. Dana explores innovative paths forward, emphasizing the importance of subscription-based models and personalized content to meet evolving reader needs. With examples of how technology like AI and digital tools can enhance journalism, Dana envisions a future where media organizations leverage new revenue streams and adapt to changing consumer behaviors. Join Dana in understanding how we can reshape journalism for a modern, connected world. Dana is an enthusiastic mediatech professional with a diverse background, passionate about leadership, technology and the future of journalism. Over the past 8 years, Dana and her colleagues from a Leuven based scale-up have been working with newspaper companies in Europe and the US to build together the future of news. Previously she worked at global organizations on digital transformation projects and new product introductions. Her academic journey brought her from Romania to Germany and Belgium and helped her gain valuable insights into international cultures and perspectives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx