GEO Metrics: What to Measure When Rankings Don't Matter скачать в хорошем качестве

GEO Metrics: What to Measure When Rankings Don't Matter

Rankings and clicks don't tell the whole story anymore. This is part of my research into GEO (Generative Engine Optimization)—about 300 sources synthesized using NotebookLM. This video focuses on what to measure when AI visibility matters as much as search rankings. The old metrics measured where you ranked. The new metrics measure whether AI trusts you enough to cite you. The new metrics to track: → LLM Citation Rate — How often AI systems cite your content → Share of Voice in AI Responses — Your presence vs. competitors → Brand Mention Quality — How you appear across the sources AI trusts → Retrieval Quality — Is your content even being found by RAG systems? Why this matters now: Sydney Sloan (CMO of G2) predicts an 8-month window to adapt before the competitive landscape is set. Guillaume Cabane recommends reallocating 25% of marketing budget and headcount toward "LLM appearance." The companies measuring this now will know where they stand. The rest will be guessing. Sources include: Sydney Sloan, CMO, G2 Guillaume Cabane, Co-Founder, HyperGrowth Partners G2 Buyer Behavior Research (2024-2025) Princeton University GEO Research RAG system performance studies — 🔔 Subscribe for more on AI-driven content strategy #GEO #SEOMetrics #AIMarketing #Analytics #ContentStrategy #AIVisibility