Скачать с ютуб How to do digital marketing in Austria | Digital marketing in Europe в хорошем качестве

How to do digital marketing in Austria | Digital marketing in Europe

If you’re interested in finding out more about digital marketing in Austria, check out a selection of our content on the country here: http://bit.ly/2nmcvsg (This video was first published in August 2015.) Austria can often be bundled together with its larger neighbour Germany, rather than being treated as a country in its own right. Susanne Atkins-Krüger from Webcertain is here to explain what makes Austria different and what the savvy international marketer should take into account when targeting the country. Skip to: (00:40) Can you tell us a bit about the Austrian internet landscape? What is the internet penetration rate in Austria? (01:11) What do Austrian people do online? (01:34) What are the most popular news websites in Austria? (01:56) What is the most popular search engine in Austria? (02:16) The German language used in Austria is slightly different from the German language used in Germany. But is this just for the spoken form of the language, or are there differences in the written language too? (02:56) If a business is targeting both Germany and Austria, should they use one website to target both countries, or would it be better to have two separate websites? (03:30) Regarding cultural differences, what is it important to take into consideration when targeting Austria? (05:29) Is e-commerce popular in Austria? (06:24) What is the level of English comprehension in Austria? (06:41) What are the most popular online payment options in Austria? (07:41) Should e-commerce sites targeting Austria offer all of those payment options? (07:58) What are the most popular delivery options in Austria? (08:29) How popular is social media in Austria? (10:02) 80% of Austrians are online. Can you tell us a bit about internet access in Austria? (10:47) Germans care a lot about product quality. Is the same true of Austrians?