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Should you compromise as a green entrepreneur to build your business?

Listen to this episode as we explore the tricky conundrum that often hits social enterprises and green start-ups as they seek to grow their business: should they compromise their ideals? Deniz Ucbasaran, Professor of Entrepreneurship, has researched this area and details her findings and a process that green entrepreneurs and social enterprises can go through to find the right balance. She is joined by Hugh Thomas, Co-Founder and CEO of Ugly Drinks, whose start-up is taking on the fizzy drinks giants with a healthy alternative. Find out more by read Professor Ucbasaran's article 'The authentic founder - how to stay true to your values.' - https://www.wbs.ac.uk/news/the-authen...