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July 15 (Bloomberg) --- Johnson & Johnson is known for many iconic brands. Listerine has been around for 125 years. Yet J&J, the world's biggest health-care products maker, continues to tinker with the formula. Bloomberg's Carol Massar reports from the so-called "stink room" oral-care lab in New Jersey. Video by: Carole Zimmer (Source: Bloomberg) -- Subscribe to Bloomberg on YouTube: / bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.