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If we’re all trying to help people, why does it feel so hard to actually get along? It’s hard to realize, but beneath the frustration, the politics, the personalities, and the sharp edges, people are trying to do good, even when it doesn’t look like it. Pressure has a way of blurring that reality. In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, shares three ways we as leaders or sellers can find common ground with our prospects, customers and team. Even if we might get along. You don’t have to be best friends to work together. You don’t have to see eye-to-eye to do something meaningful. But you do have to decide whether your ego or your purpose is going to lead the way Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida Key Takeaways: – Most people want to help, even when their behavior says otherwise – Difficulty doesn’t mean someone is broken or bad – Perspective is shaped by experiences you’ll never fully see – Communication is the seller’s responsibility, not the buyer’s – Not everyone needs you right now, and that’s okay – Letting go can be an act of purpose. It doesn’t mean failure, and it doesn’t mean forever ——————- Helpful Links: Sandler by the Ruby Group: https://go.sandler.com/therubygroup/ Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/