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Choosing a hotel channel manager is a critical decision — and in this video, I share 5 essential tips (plus a bonus!) that are still just as relevant in 2025. Whether you're new to distribution tools or just reevaluating your setup, these practical recommendations will help you assess providers, evaluate user interfaces, and avoid common mistakes during selection. I originally recorded this during my MyRatesMagic era, but today I’m part of the team behind **Primalres Channel Manager**, a powerful, scalable solution integrated into the webhotelier ecosystem. And yes — all the same logic still applies. 🔗 Check out Primalres: https://www.webhotelier.net/primalres 🧠 What you'll learn: • Why product maturity and proven connectivity matter • What to look for in a user interface • How to verify support and stability before signing • The importance of rate structure data (bonus tip!) • What "pooled availability" really means in practice 💬 Have a tip of your own? Drop it in the comments — I reply to every one. 👍 Like this format? Hit that Like button. 🔔 Subscribe for hotel tech tips, RMS advice, and real-world revenue strategies. 🧠 About Me: I’m Richard Bedenham, Director of PrimalRMS — part of the webhotelier | primalres travel tech group. I help hotels optimize their revenue, distribution, and pricing systems with tools like revhero, primalres, roompay, and more. 📬 richard.bedenham@webhotelier.net | richard.bedenham@rjsystems.co 🔗 LinkedIn: / richard-bedenham 🔗 X: https://x.com/MyRatesMagic 📝 Disclaimer: This video is based on my personal experience and strategic work with hoteliers. Always review your own operational needs before selecting a platform.