Episode 8 | Why Social Media Links Matter More Than You Think for Local Rankings скачать в хорошем качестве

Episode 8 | Why Social Media Links Matter More Than You Think for Local Rankings

Google Business Profiles are no longer just about your name, address, and phone number. In this episode of The Local SEO Lab, we dive into one of the most overlooked yet powerful features inside a Google Business Profile: social media links. This feature quietly rolled out without announcements, and many businesses still haven’t taken advantage of it. But Google didn’t add social links by accident. They’re a strong signal of credibility, trust, and brand authority and they help Google understand your business as a real entity across the web. We explain why linking your social profiles matters, how Google uses those connections, and how local businesses can use them to strengthen visibility and outrank competitors. Here’s what we cover in this episode: What social links on a Google Business Profile actually do Why Google expects legitimate businesses to have social profiles How social links help validate your business across the digital landscape The connection between brand mentions, entities, and rankings Which social platforms you should link and which ones to avoid Why linking to inactive or “ghost town” profiles can hurt How consistency across profiles builds trust with Google Where social links appear on your profile and why people click them How social content supports visibility in AI Overviews and AI Mode Why most local competitors aren’t using this feature properly This episode makes one thing very clear: Google wants to see your business everywhere not just on Google. By linking active, consistent social profiles to your Google Business Profile, you help Google connect the dots, strengthen your brand presence, and create a more complete picture of your business. If your profile isn’t fully connected, you’re leaving easy visibility on the table. Listen in, take action, and turn your social profiles into a quiet but powerful advantage in local search. 🌐 Visit Our Website: https://readytorank.com.au/ 🔗 Connect With Us on Social Media X (Twitter): https://x.com/Ready2Rank Facebook:   / readytorank   YouTube:    / @ready2rank   Instagram:   / ready2rank   LinkedIn:   / ready2rank