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There's a lot to think about when it comes to opening a dispensary. Sure, you need a great location and a license—but you also need to consider compliance, tech tools, staffing, digital marketing, and more. Join us as we talk with Gary Cohen, CEO of Cova, about what it takes to make your vision a reality. Whether you're in the US or Canada, these tips will get you started on the right foot. You'll learn: -- What to keep in mind when applying for a license -- The different components you need to cover in your business plan -- The value of digital marketing towards making your dispensary a success Make sure to check out our other webinars here: https://www.foottraffik.co/webinars/ To get a demo of Cova, visit: https://www.covasoftware.com/demo ________________________________________ Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we launch our weekly webinars. Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: https://www.mediajel.com/cannabis-bus... Like us on Facebook: / mediajel Follow us on LinkedIn: / medi. . Follow us on Instagram: / mediajel Follow us on X (Formerly Twitter): / mediajel Let's strategize about your business: https://www.mediajel.com/contact-us/ Timestamp 1:33 ABOUT COVA 3:14 TOP CHALLENGES FOR CANNABIS BUSINESS 5:07 LICENSING PROCESS 5:41 TOP 7 COMPLIANCE ISSUES 6:49 THE BUSINESS PLAN 7:41 FINANCIAL PLAN 8:01 BUSINESS CAPITAL NEEDS 9:03 BUSINESS CAPITAL ESTIMATE 9:58 TOP OPERATING COSTS 10:45 OPERATING COSTS ESTIMATE 12:04 SECURING CAPITAL 14:41 PROJECTED REVENUE 18:14 LOCATIONS FACTORS 19:23 COMMUNITY OUTREACH 20:16 WHAT DOES YOUR BRAND STAND FOR? 21:00 WHO IS YOUR CUSTOMER? 21:20 CUSTOMER EXPERIENCE 21:58 STORE DESIGN 22:03 EXECUTION PLAN MILESTONE & TIMELINE 30:36 TECHNOLOGY SETUP 36:15 CUSTOMER JOURNEY 46:08 DIGITAL MARKETING 52:49 SMS MARKETING