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In this episode of Book Craft, host Colleen Heidecker sits down with Canadian paranormal romance author Scarlett Moro, and honestly? This conversation is a treat. Scarlett opens up about her ambitious publishing plans, her writing rituals (timers, cozy vibes, and dogs included ), and what it really looks like to balance creativity with the realities of marketing and self-publishing. We talk candidly about social media burnout, building a community of true super-fans, and why writing what you love matters more than chasing trends. We also dive into romance spice levels 🌶️, the importance of content warnings, Kindle Unlimited pros and cons, and the behind-the-scenes challenges of platforms like Ingram. Scarlett shares thoughtful insights on local bookstores, in-person events, and how meaningful reader connections can be just as powerful as big online reach. Whether you’re a romance reader, an indie author, or someone curious about the modern publishing landscape, this episode is packed with honesty, encouragement, and practical wisdom. 📚 About Scarlett Moro Scarlett Moro is a Canadian author of paranormal romance known for emotionally rich stories, strong characters, and unapologetic passion for the genres she loves. When she’s not writing, she’s learning the ever-evolving world of self-publishing, connecting with readers, and building a career on her own terms. 👉 Learn more about Scarlett and her books: scarlettmoro.com / authorscarlettmoro 🎧 Listen in for conversations about: • Writing routines & creative discipline • Marketing struggles authors don’t talk about enough • Romance spice levels & reader expectations • Community-building over chasing algorithms • Self-publishing realities (KU, Ingram & beyond) If you love honest author conversations and behind-the-scenes book talk, this episode is for you. Takeaways Scarlett is focusing on making her writing a full-time career. She enjoys writing both novellas and full-length novels. Setting a timer helps her stay focused while writing. Scarlett prefers to write in a comfortable setting with her dogs. Social media is a necessary but challenging aspect of being an author. Building a community of super fans is rewarding for authors. Content warnings are important for books with sensitive themes. Scarlett writes what she loves, regardless of trends. Local bookstores are essential for building community and supporting authors. Ingram presents challenges for self-publishing authors. Chapters 00:00 Introduction to Scarlett Morrow 01:02 Scarlett's Ambitious Publishing Year 03:12 Writing Process and Rituals 08:11 Navigating Social Media as an Author 10:25 The Marketing Learning Curve 12:06 Building a Community of Readers 15:00 Spice Levels and Content Warnings 19:11 Writing Trends vs. Personal Passion 20:41 Local Bookstores and Author Connections 23:03 Challenges with Publishing Platforms 25:04 Exploring Book Printing Options 26:16 Navigating the Challenges of Self-Publishing 28:46 The Pros and Cons of Kindle Unlimited 30:34 The Value of In-Person Events 32:51 Building an Author Website and Newsletter 37:39 Integrating Personal Experiences into Writing 40:55 The Future of Audiobooks 46:00 Analyzing Successful Books and Authors