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We unpack a “sure thing” renewal that fell apart, the hidden decision makers who swung the outcome, and why quiet QBRs signal danger. We also break down a high-stakes implementation sold ahead of product readiness and how disciplined alignment turned risk into long-term trust. • mapping influence beyond the budget owner • spotting engagement drop-offs as churn signals • asking hard questions in QBRs to test intent • coordinating sales and CS on renewals and expansions • managing design-partner projects without overpromising • qualifying ICP to control cost to serve • running post-mortems that change behavior • building a learning mindset across teams • book recommendations for CS leaders If you got some value from this conversation, hit subscribe, leave a rating and review, and share it with someone who's also out there trying to build a better customer success or go-to-market strategy, even if it's messy along the way And if you want more frameworks, tools, automated playbooks, check out JoeDoesTechTouch.com and subscribe to our newsletter 🎙️ Guest: Guy Galon Chief Customer Success & Revenue Leader at Obrela 📣 Connect with Guy: LinkedIn: / guy-galon-b1a80 Website & newsletter: https://www.thecscycle.com/ 🔥 Topics Covered: 🟣 Lessons from a missed renewal: reading signals, engaging all decision-makers, and learning from churn 🟣 Selling to the wrong customer: how early alignment on ICP and expectations saves resources 🟣 Collaborating with sales, product, and other teams to deliver long-term customer value 🟣 Importance of post-mortems to identify gaps and improve processes 🟣 Continuous learning: soft skills, asking the right questions, and reflection 📚 Resources Mentioned: 🟣 Atomic Habits — https://www.amazon.com/Atomic-Habits-... 🟣Built to Last - https://www.amazon.com/Built-Last-Suc... 🟣The Startup of You - https://www.amazon.com/Start-up-You-F... 🟣Surrounded by Idiots - https://www.amazon.com/Surrounded-Idi... 🌐 Website https://www.joedoestechtouch.com/ 📰 Subscribe to the JDTT Newsletter – Get raw insights, no-fluff frameworks, and tech touch tactics straight to your inbox: https://www.joedoestechtouch.com/jdtt... 🎙️ Be a Guest on the Podcast Have a CS horror story or digital-first strategy worth sharing? Submit to be a guest:https://www.joedoestechtouch.com/podcast 🔗 Connect with Joe on LinkedIn / josephdigrande 📺 Watch Full Episodes on YouTube: / @customerunsuccess _______________________________ Tools: Logitech Creators Blue Yeti USB Microphone: https://amzn.to/4nHOFDN Logitech Brio 4K Webcam: https://amzn.to/3GtKsmx Sony WH-1000XM4 Noise Cancelling Wireless Headphones: https://amzn.to/44Q0xv4 Apple 2024 MacBook Pro Laptop: https://amzn.to/4lH6u3W