From Ultra-Orthodox to CX Guru: Eli Weiss's Unconventional Journey скачать в хорошем качестве

From Ultra-Orthodox to CX Guru: Eli Weiss's Unconventional Journey

Summary Eli Weiss, CX expert and Head of Customer Success at Yotpo, shares his career journey and the importance of finding the right challenges and work environment. He discusses the cultural changes happening at Yotpo and his role in humanizing the brand. Eli emphasizes the power of brand in changing people's perception and creating a membership-like relationship with customers. He also talks about the marketing tactics Yotpo is using, such as out-of-home campaigns and focusing on customer value over profit. The conversation covers various topics related to marketing, branding, and the challenges of B2B SaaS pricing. They discuss Yotpo's successful marketing campaigns, including the 'Walk Away' campaign, and the importance of understanding the problem you're trying to solve. They also touch on the competitive nature of the B2B SaaS industry and the need for healthy competition. The conversation ends with a discussion about the importance of creating quality content and the impact it can have on a brand. Takeaways Finding the right challenges and work environment is crucial for career growth. Humanizing the brand and creating a membership-like relationship with customers can have a significant impact. Focusing on customer value over profit can lead to long-term success. Marketing tactics like out-of-home campaigns can help change people's perception of the brand. Understanding the problem you're trying to solve is crucial in marketing and branding. The B2B SaaS industry can be highly competitive, but healthy competition is important. Creating quality content can have a significant impact on a brand's success. Yotpo's 'Walk Away' campaign was a successful example of effective marketing. The conversation highlights the challenges and dynamics of B2B SaaS pricing.