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Growth shares explained

Growth shares are a special class of ordinary shares that are anything BUT 'ordinary'. In this video, Guy Kaufman, Equity Specialist at Vestd, explains why growth shares are a smart way to share equity and incentivise key individuals. 🤔 Why issue growth shares? Growth shares are a way to reward people for the value they create after they join the company, and not before. 🤔 What's so great about growth shares? 🚀 Super flexible 🚀 Issue to practically anyone 🚀 Minimise dilution for existing shareholders 🚀 Can be conditional But that's not all! Watch this video to learn more. 0:00 - 0:16 What are growth shares? 0:17 - 0:53 How do growth shares work? 0:54 - 1:06 Setting conditions 1:06 - 1:42 Pros and cons 1:43 - 2:00 Growth shares VS EMI options 2:01 - 2:25 Requirements 2:25 - 3:20 How do you set up a growth shares scheme? Vestd is the UK's most advanced share scheme platform. We've helped many, many customers set up their growth share schemes. Join them: https://bit.ly/Vestd And while you're at it, why not download our FREE guide to growth shares? Grab your copy today: https://www.vestd.com/growth-shares-g...