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After Diane Shiffer retired from working as an educator and social worker, she took on a new calling: as a social media "grandfluencer." Known on TikTok as YourChubbyVintageNana, she now has nearly two million followers across platforms, as she goes all-in on "the Nana vibe." Correspondent Faith Salie talks with Shiffer, and with Barbara Costello, of Brunch With Babs, both part of a growing number of older content creators who are finding audiences and post-retirement careers in social media. [Originally broadcast April 13, 2025.] "CBS News Sunday Morning" features stories on the arts, music, nature, entertainment, sports, history, science and Americana, and highlights unique human accomplishments and achievements. Check local listings for "CBS News Sunday Morning" broadcast times. Subscribe to the "CBS News Sunday Morning" YouTube channel: / cbssundaymorning Get more of "CBS News Sunday Morning": https://cbsnews.com/sunday-morning/ Follow "CBS News Sunday Morning" on Instagram: / cbssundaymorning Like "CBS News Sunday Morning" on Facebook: / cbssundaymorning Follow "CBS News Sunday Morning" on Twitter: / cbssunday Subscribe to our newsletter: https://cbsnews.com/newsletters/ Download the CBS News app: https://www.cbsnews.com/mobile/ Try Paramount+ free: https://paramountplus.com/?ftag=PPM-0... For video licensing inquiries, contact: [email protected]