Brand Strategy & Visual Identity: What If Your Coffee Could Tell a Story | Beanbury Coffee скачать в хорошем качестве

Brand Strategy & Visual Identity: What If Your Coffee Could Tell a Story | Beanbury Coffee

Welcome to the behind-the-scenes journey of Beanbury Coffee — where flavor meets feeling and every detail tells a story. In this video, we take you inside the creative process of building the brand strategy and visual identity for Beanbury Coffee, a warm, soulful brand that captures the heart of your daily ritual. Brand Strategy Beanbury is more than just coffee — it’s about comfort, connection, and community. Our strategy focused on: Brand Positioning: A cozy, locally-inspired coffee brand rooted in slow mornings and thoughtful moments. Audience Insights: Appealing to mindful millennials and creative professionals who value quality, calm, and character. Brand Archetype: The Innocent and the Caregiver — nurturing, simple, authentic. Tone of Voice: Gentle, nostalgic, and inviting with a storytelling flair. Visual Identity Every visual element was designed to feel hand-crafted and heartwarming: Logo Design: A typographic logo with a soft serif font, subtle curves, and a vintage flair. Color Palette: Warm earthy tones — roasted browns, cream whites, and sage greens — evoking calm and comfort. Illustration & Patterns: Hand-drawn vintage coffee tools, beans, and café scenes to build an emotional connection. Packaging Design: Minimalist kraft paper textures with refined iconography and storytelling labels. Typography: A blend of modern serif and script fonts that balance elegance with personality. The Impact By grounding Beanbury’s identity in emotion, storytelling, and sensory experience, we created a brand that doesn’t just sell coffee — it sells a feeling. Whether it’s on a bag of beans, a café wall, or a digital ad, the identity system is cohesive, memorable, and human. Like this project? Don’t forget to Like, Comment, and Subscribe for more brand stories, design walkthroughs, and visual identity breakdowns. Tap the bell icon to stay updated on new uploads! Let us know in the comments: What’s your favorite part of the Beanbury identity? Want to bring your brand story to life? Connect with CoderzColumn Design Studio for full-spectrum branding, packaging, and identity design services. 📧 [email protected]