The State Of Influencer Marketing in 2025 [Agency Secrets] скачать в хорошем качестве

The State Of Influencer Marketing in 2025 [Agency Secrets]

In this no-fluff episode, Joel (Founder of Social Jet) sits down with Joshua Mok (Head of Business) to unpack the real truths about influencer marketing in 2025. From outdated myths to what’s actually driving ROI today, this is a behind-the-scenes look at how brands are winning with creator content — and what most get wrong, especially in Singapore. We cover: 👉 The #1 mistake brands make with influencers (it’s not what you think) 👉 Why influencer content beats influencer reach 👉 The barbell strategy we use (micro + macro) 👉 Real-life campaigns that generated 7-figures in sales 👉 Organic vs Paid: Why influencer content must be amplified with ads 👉 Why most brands are still sleeping on Xiaohongshu 👉 Red flags we spot when brands talk about their “marketing problems” Plus, we dive into how we run influencer campaigns at Social Jet, from shortlisting and vetting to paid ads and full-funnel tracking.