How To Boost Your Business with LinkedIn Videos скачать в хорошем качестве

How To Boost Your Business with LinkedIn Videos

Video is becoming LinkedIn’s fastest growing format, getting 3 times the engagement of text-based articles! It’s also relatively new, so not yet over saturated with video. Which means any savvy marketer needs to get in early! In this video, you’ll learn everything you need to know to make sure your LinkedIn videos are a success! Subscribe:    / @spielcreative   Visit our blog: https://www.spielcreative.com/blog/li... Visit our agency Spiel: https://www.spielcreative.com/ __ Lets start by going through the 3 different options that you have to publish video content on Linkedin. 1. LINKEDIN SHARED VIDEOS LinkedIn Shared Videos are videos that are published by simply copying and pasting an external video link into a LinkedIn post. Since the introduction of Native Video, we don’t recommend uploading shared videos because they simply don't perform as well as videos that are uploaded directly to LinkedIn’s own platform. LinkedIn's algorithms are designed to favour content that’s uploaded directly onto their own platform over content that’s shared from competitor platforms, like YouTube or Facebook. For this reason, Shared Videos are restricted from playing automatically on viewers’ feeds. 2. LINKEDIN NATIVE VIDEOS LinkedIn Native videos are videos that are uploaded to LinkedIn directly rather than videos that are shared from another platform. As they’re published directly on LinkedIn they tend to win much better engagement, interaction, and shares than Shared Videos. When viewed side by side, the only noticeable difference between the two is that LinkedIn Native Videos begin playing automatically when in view on your feed. This sounds like a small factor, but LinkedIn themselves report that it makes Native Videos 5 times more likely to start a conversation among members which is a huge difference! 3. LINKEDIN VIDEO ADS LinkedIn video ads are sponsored videos for business that appear on users’ feeds just like Native Videos. …. 5 BEST PRACTICES FOR LINKEDIN VIDEO 1. PERFECTING HEADLINES & DESCRIPTIONS LinkedIn studies show that the most influential factor in encouraging people to watch your videos on their platform is the videos headline and description. When it comes to your headlines on Linkedin, the 3 most effective things that get people watching are: • Its relevance to their job. • Referencing their specific industry. • And its uniqueness in comparison to the competition. 2. ENCOURAGING INTERACTION Comments, shares, and likes help improve the visibility of your LinkedIn Videos, improving their chances of going viral. To encourage this: • Try asking questions in your videos, headlines, or descriptions that the viewers would want an answer to get into a discussion about. • Be informative or thought-provoking so people really want to share your content with others. • And include a strong call to action that’s easy to understand and follow in every one of your LinkedIn videos. 3. KEEP VIDEOS SHORT LinkedIn studies show that the sponsored brand ads that do best on their platform are less than 15 seconds long! And for all other marketing videos, they generally recommend keeping them under 2 minutes for optimum engagement. So think up creative ways to get your messages across in such a short time. 4. CREATE CONTENT TO HAVE IMPACT WHEN MUTED If you want your videos to perform well on LinkedIn, you need to make sure they’re engaging with the sound turned off. This is because your videos will initially be on mute when they automatically start playing on someone’s feed. If they’re interested, they’ll have to manually unmute it. 5. KEYWORD TAGGING When writing your video description, make sure you broaden the reach of your videos by tagging them with all the relevant keywords. These should be added as Hashtags at the bottom of your video’s description. … 5 GREAT LINKEDIN VIDEO STRATEGIES 1. BE EDUCATIONAL Creating videos that educate your viewers and offers them actionable insights into their industry and interests is probably the greatest LinkedIn strategy for engaging people with your business in 2019 and beyond. 2. SNEAK PEAKS A relatively quick and easy way to generate content that builds excitement and buzz around your business is to reveal sneak peeks of products, launches, events, latest work, or anything you’ve coming up. 3. MOMENTS Working on new, exciting, and fun projects every day? Let the LinkedIn community know about it and keep your audience engaged with short day-to-day goings on and behind the scenes videos. 4. INFLUENCER INTERVIEWS The benefits of having a well-respected influencer (for example, an industry expert) speak highly about your business goes without saying. 5. TESTIMONIALS There aren’t many better strategies than case studies and testimonials to prove how great your offering is. When LinkedIn users see your happy customers and the results you’ve delivered them, they will take notice.