The CEO of Upwork: AI is Creating More Jobs Than it Kills скачать в хорошем качестве

The CEO of Upwork: AI is Creating More Jobs Than it Kills

Is AI destroying jobs, or reshaping them into something new? In this conversation, we explore the future of work, the AI job market, and what’s changing across the freelance economy and knowledge work. From the vantage point of Hayden Brown, the CEO of Upwork, we discuss why the most common narrative about AI and jobs can be incomplete, and how AI is creating jobs in areas where companies need new skills, new workflows, and faster execution. We break down the rise of fractional work and why traditional full-time roles are increasingly being split into AI-enabled tasks plus focused human work, creating new opportunities for freelancing and flexible teams. We also go deep on AI adoption inside a company: why successful leaders focus on AI strategy and culture, not just tools, and why “reinventing, not retrofitting” can be the difference between real ROI and stalled pilots. Along the way, we cover reskilling and upskilling, what businesses should look for in AI talent, and why demand is shifting from “prompt engineer” to AI generalist roles built around AI orchestration and systems thinking. Finally, we look ahead at how AI agents and agentic workflows may change the workplace, while making the case that uniquely human skills like creativity, judgment, and empathy become even more valuable. Guest: Hayden Brown - CEO of Upwork