Understanding the Market & Growth Opportunities for Fresh Produce and Floral | Circana скачать в хорошем качестве

Understanding the Market & Growth Opportunities for Fresh Produce and Floral | Circana

-For more information and additional insights, visit Circana.com. Video Timestamps Webinar Series & Retail Conference Overview: 0:01 Industry Outlook & Consumer Context: 2:00 Consumer Sentiment & Pricing Pressures: 5:00 Fresh Food & Floral Performance + Tariff Impact: 10:00 Egg Prices, Low-Income Spending & Value Sensitivity: 15:00 Health & Wellness Goals + Shopping Behavior Shifts: 20:00 Retail Channel Shifts & Trip Frequency: 25:00 Produce & Floral Department Performance: 30:00 Top Fruit & Vegetable Growth Trends: 35:00 Live IFPA Data Portal Demonstration: 40:00 This webinar explores market conditions and growth opportunities in the fresh produce and floral markets, combining Circana insights with perspectives from the International Fresh Produce Association (IFPA). Key themes include: Ongoing consumer price pressure and shifting perceptions around food affordability Strong performance of fresh food and floral despite inflation concerns The impact of tariffs, supply dynamics, and rising costs on pricing and demand Changes in shopping behavior, including more frequent, smaller “quick trips” Slowing spend among lower-income households and implications for volume growth Health and wellness as a major consumer motivator, without guaranteed spend lift Growth opportunities driven by increased trip frequency and buyer penetration Top dollar-additive produce categories, including berries, avocados, grapes, mangoes, and citrus Floral growth driven by everyday occasions, creative merchandising, and multiple price points Real-time data tools empowering fact-based decisions across conventional, organic, and value-added produce The session reinforces the importance of understanding consumer behavior, pricing sensitivity, and category dynamics to unlock sustainable growth across produce and floral.