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"Multimedia Entertainment Logo History (featuring Avco Broadcasting Corporation)" compiled by TR3X Productions, 23/01/2025. Although not stated in the title (100 character limit), this logo history will also look at the several subsidiaries of Multimedia Inc; an exception is Multimedia Cablevision, which lasted for over a decade (c. 1978 to 2000) but I could not find an animated logo from them. --------------- Avco Broadcasting Corporation was founded as the Crosley Broadcasting Corporation in 1922, the year they launched their radio station WLW in Cincinnati, Ohio, on 23rd March 1922. In 1945, the Aviation Corporation (acronym: Avco) acquired the Crosley Corporation from Powel Crosley Jr. (founder of Crosley Corp.), and another 23 years later, the Crosley name was replaced with Avco. Some of the shows Avco Broadcasting Corp. produced and distributed were Donahue (a.k.a. the Phil Donahue Show), the Paul Dixon Show, and two holiday specials that were co-produced by Hanna Barbera. Avco sold their TV production/distribution company (known as Avco Program Sales since 1972) to Multimedia Inc. in March 1976, which led to Multimedia renaming it to Multimedia Program Sales that year, although the Avco name was still in use until 1977. Multimedia Inc. changed their TV production/distribution company name again to Multimedia Program Productions in 1977, and the first known appearance (as of January 2025) of this name change with the Multimedia logo appeared on a TV movie called "Melinda's Blind" in 1979. Their second logo, which was also used by Multimedia Entertainment (successor to Multimedia Program Prod. in 1983), was used for several years, even when Multimedia Inc. experimented with CGI animation for some of their logos (e.g. Multimedia Motion Pictures); it appeared on Donahue, Mysteries of the Bible and Rush Limbaugh, the latter show of which saw many variants adapted to the copyright year below the "division of Multimedia Inc." text. Multimedia Entertainment's last logo (1994-97) was animated with CGI, and it preserved the music from the preceding logo. Halfway through the usage of that logo, Multimedia Inc. was acquired by Gannett Co., Inc. which led to the demise of that company in December 1995, and Multimedia Entertainment followed that pattern a year later, when Gannett sold it to Universal Television in November 1996; note the absence of the "division of Multimedia Inc." text in the Jerry Springer Show. Multimedia Inc. was founded on New Year's Day 1968 in Greenville, South Carolina, as the result of a merger between three companies, one of which was the News-Piedmont Company. They were a media company that owned countless newspapers along with a few TV and radio stations; WLWT in Cincinnati, Ohio, was an example, where a variant of the Multimedia Entertainment logo was used at the end of their newscasts in the 1980s. Multimedia Broadcasting was established at the turn of the 1980s, and the two idents from them replaced the aforementioned variant of the Multimedia Entertainment logo, despite their last ident contains the same animation as that company's last logo. In the early 1990s, Multimedia Entertainment created a division that solely focused on TV movies, and this occurred when Multimedia Inc. acquired the assets of Orbis Communications and Carolco Television in 1991. The first of those divisions was known as Multimedia Television Productions, which only appeared on two movies, and the other was called Multimedia Motion Pictures, replacing the predecessor and existed until late 1995. Multimedia set up an international television subsidiary called Multimedia Enterprises in 1994, which seems to have only appeared on European talk shows until 1997, when it was succeeded by Universal Television. Timestamps 0:00 Intro 0:05 Avco Broadcasting Corporation (01) 0:48 Multimedia Program Productions (02) 1:22 Multimedia Entertainment (03) 3:49 Multimedia Inc. (04) 4:21 Multimedia Broadcasting (05) 4:53 Multimedia Television Productions (06) 5:00 Multimedia Motion Pictures (07) 5:14 Multimedia Enterprises (08) 5:27 Credits -TR3X