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Download slide deck: https://www.slideshare.net/MykolaMykP... Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and… ► Subscribe to My Channel: / @gtm_institute CONNECT: ► Twitter: / mykpono ► Website: http://www.mykpono.com/ ► Newsletter: https://www.mykpono.com/#subscribe ► Linkedin: http://bit.ly/2vXX5y3 ► Youtube: / @gtm_institute -- ABOUT: Myk Pono is a marketing and product growth strategist, advisor, consultant, and writer. He helps entrepreneurs and companies with marketing and product growth focusing on creating an ideal customer profile, brand story, strategic messaging, customer acquisition strategy, go-to-market strategy, and content strategy and distribution. He co-authored Mastering Product Experience in SaaS with Product-Led Go-To-Market Strategy | https://bit.ly/39XNVU9. His essays on marketing were read by over 500,000 people. READ MORE: ►Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile | http://bit.ly/2WcL7wu ►Strategic Communication: How to Develop Strategic Messaging and Positioning | http://bit.ly/2rGD5OS ►How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy | http://bit.ly/2KjvoVC ►How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns | http://bit.ly/2Hptf9a ►How to Design Marketing Campaigns: The Importance of Market Segmentation | http://bit.ly/2LrGkBb ►Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS | http://bit.ly/2jWjUwn ►Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis | http://bit.ly/2MQffZy ►Understanding Customer Experience in SaaS | http://bit.ly/2RvXrcx