Episode 41 – 120 million – Food and Social Media with The Stoner’s Cookbook скачать в хорошем качестве

Episode 41 – 120 million – Food and Social Media with The Stoner’s Cookbook

Matt Gray is the CEO of The Stoner’s Cookbook and co-creator of Herb, the first cannabis coffee table cookbook. Just over a year ago, their FB page had 30,000 likes. As of this episode, they have over 3 million. Monthly, they reach 120 million users via all online channels! We go behind the scenes of the exploding media platform (numbers don’t lie!). In today’s show, we cover: The movement to de-stigmatize cannabis and establish it as a legit cooking ingredient How Matt Gray multiplied the reach of The Stoner’s Cookbook Inside the development of the crowdfunded book Herb Easy to implement social media tips Bonus: Matt and Danny debate the worst tasting superfood Full show notes: http://www.foodstartupspodcast.com/st... Get more Food Startups Podcast: Visit us at http://www.foodstartupspodcast.com Subscribe to our podcast on iTunes: http://bit.ly/1oxhG3M