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Discover how today’s brands are addressing real-world challenges like climate change and social equity while building products people genuinely want. This session explores how sustainability can be embedded into a brand’s DNA, driving creative innovation and helping companies connect with purpose-driven consumers. Through real-world examples, learn how businesses are creating meaningful impact while staying competitive in the market. -- Founded in 2000 at the Shidler College of Business, the Pacific Asian Center for Entrepreneurship (PACE) is the home for a set of experiential entrepreneurship programs at the University of Hawaii (UH). The Center’s 20+ programs offer mentorship, training, and resources to all UH students and faculty, and are designed to encourage entrepreneurial thinking across disciplines and inspire entrepreneurs to move their ideas from conceptualization to commercialization. Sponsored by Transcript generated by YouTube. Website: pace.shidler.hawaii.edu Email: pace@hawaii.edu Instagram: / TikTok: / pacehawaii Facebook: / X: / pacehawaii LinkedIn: / pacehawaii