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In this episode of the GO4CEO Podcast, I sit down with AJ Cassata, entrepreneur, founder of Revenue Boost, and a leading voice in B2B sales, lead generation, and personalized outreach. AJ has helped 400+ businesses scale by replacing spammy cold emails with human-first, highly personalized outreach systems that drive real conversations and predictable revenue. In this conversation, we break down what’s actually working in B2B sales today, why most outreach fails, and how founders and CEOs can build scalable growth without burning trust or brand reputation. We cover: How AJ built and scaled Revenue Boost Why personalization beats automation in modern B2B sales The biggest mistakes founders make with cold outreach How to create predictable revenue without sounding salesy What CEOs should focus on to scale sales in 2025 and beyond If you’re a business owner, founder, agency leader, or sales professional looking to improve outreach, generate better leads, and grow revenue the smart way — this episode is for you. 👉 Subscribe for more conversations with CEOs, founders, and growth leaders. 👉 Learn more about the 4A Formula: Assess. Align. Accountability. Action. Order our Host John P Andrade's Book: https://a.co/d/7BAlQXK ➭ If you found this video valuable, give it a like. ➭ If you know someone who needs to see it, share it. ➭ Leave a comment below with your thoughts. ➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★ • Click Here ➭ / @go4ceo ► SOCIAL MEDIA • Instagram ➭ / johnpandrade • / go4ceo • / go4-ceo-493310178 ► BUSINESS INQUIRIES ONLY: • Email ➭ john@go4ceo.com Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :) #businesstalk #businessownerinterview #ceointerviews