New Volvo Car Design Studio in Shanghai strengthens our global design network скачать в хорошем качестве

New Volvo Car Design Studio in Shanghai strengthens our global design network

Today we unveiled our new, state-of-the-art Design Studio Shanghai. It’s based in one of the most vibrant and creative cities in Asia, and expands our global design footprint by joining our existing studios in Gothenburg and Camarillo. The Shanghai studio aims to be one of the most comprehensive design studios of global car brands in Asia. Mirroring our design headquarters in Gothenburg, the Shanghai studio has all the functions needed to facilitate the whole design process – from concept to production. The impressive capabilities allow for producing scale to full-size models for interior, exterior, colour and material, as well as UX design. On top of milling machines, 3D printers and fully equipped workshops for producing accurate models more efficiently than ever, the Shanghai designers also have access to VR environments where they can explore designs in the virtual world. “Our Shanghai design team is a crucial and integrated part of our global design network,” says Jeremy Offer, our head of global design. “The new premises and the latest technologies help strengthen the collaboration across our three design studios globally, as we continue to take Volvo Cars’ premium Scandinavian design to the next level.” With the opening of Design Studio Shanghai, we’re also reinforcing our strategic investment and long-term development in China, on top of our R&D centre in Shanghai and our plants in Chengdu, Daqing and Taizhou.