Connecting Brands and Redefining the Industry with VMLY&R's Co-CEO for Asia Tripti Lochan скачать в хорошем качестве

Connecting Brands and Redefining the Industry with VMLY&R's Co-CEO for Asia Tripti Lochan

It’s only been a bit more than a year since two advertising greats — VML and Y&R — decided to merge and form a new agency, but already the group has garnered recognition along with numerous accolades for the work they have done, proving that their approach to brand-customer connection is a worthwhile venture. VMLY&R has already begun building a noteworthy track record, and adobo magazine was able to catch up with its Co-CEO for Asia, Tripti Lochan, during her visit her in Manila, to get a grasp of how the agency has been since its merger from an insider’s perspective. “It’s been over a year since we created a new agency called VMLY&R, and it was really, really interesting because we had VML, which you know from its past history, has had a very strong DNA. And then we had Y&R which was one of the agencies everyone wanted to work with, very strong in creating brands and love for brands. The merger of these two is an entity that has got so much power as a connected brands company, as we happen to call it. We managed to create all the capabilities that surround creating experiences that provide value to the customers of brands,” she says. Read more at: https://www.adobomagazine.com/global-...