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Struggling with low open rates, no replies, or feeling awkward every time you hit send? In this Business Owners Smashing It Online session, Nik Cree breaks down exactly how to craft powerful, engaging emails that build trust, increase opens, and generate real business without sounding salesy or spammy. If you've ever wondered what to write, how often to send, or how to stop your emails landing in junk, this session walks you through practical strategies you can apply immediately. Join our free live training every Tuesday from 6–7:30pm AEST 👉 Register here: https://ezyurl.co/bosio What You’ll Learn: Why email still outperforms most social media platforms for conversions The biggest myths about email marketing (and what actually works) How to increase open rates using subject lines, sender names and preheaders Why selling inside emails hurts your results The simple structure of high-performing conversational emails How to improve deliverability (DKIM, SPF and spam triggers explained) Strategies to boost click-through rates without being pushy When and how often you should really email your list 20+ different types of emails you can rotate through all year How to use email alongside social media, ads and direct messages Why It Matters: Email is one of the few marketing channels you fully control. Social media algorithms change. Ad costs rise. Platforms limit reach. But your email list is yours. When used correctly, it keeps you top of mind, builds authority, and drives consistent enquiries — without needing to constantly chase attention. If you want predictable, repeatable communication that turns into revenue, email remains one of the most powerful tools in your business. About The Speaker: Nik Cree is the founder of SmashGo and host of Business Owners Smashing It Online. With decades of experience in digital marketing, CRMs and automation, Nik helps small business owners simplify their marketing systems and turn visibility into consistent leads and clients. Timestamps: 00:00 Why email still works in business today 06:00 Common myths about email marketing 13:00 What open rates really mean 21:00 Email vs social media vs ads 30:00 Deliverability, spam filters and DNS records 41:00 The anatomy of a high-performing email 52:00 Writing conversational emails that feel personal 1:02:00 How to increase clicks and replies 1:10:00 20+ types of emails you can send 1:18:00 Live Q&A and CRM recommendations Want weekly tips that will help support and grow your business? Join us Live every Tuesday 6pm – 7:30pm AEST Register here: SmashGo.co/Bosio