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To hold a stock or to sell a stock, that is the question! I recently received a question from a subscriber. The question went like this: "Ian, I have a stock that I bought for dividends and it's up 10% in a short amount of time. Should I hold and risk losing my gains, or sell and redeploy the profits in another stock?" While I do not offer investment advice, today's video covers this very question in a hypothetical way, as if I were faced with the same situation. In particular, I cover: My strategy around not penalizing winners. In fact, when stocks are up in my dividend portfolio, I will often add more money to those stocks. I have stocks in my portfolio that are up several hundred percent. If I sold after 10% gains, I would have foregone so much. It's typically a good thing when a stock has increased in price. Often, it means that the fundamentals are good. Revenue is up. Earnings are up. News is good. It confirms that one made a great selection. Rather than penalizing a winner, I like to double down on winners. An increased stock price (due to strong fundamentals) is often a leading indicator of a forthcoming dividend increase. If a company has a history of increasing dividends, it surely is a good sign to see revenue, earnings, and stock price increasing. I invest for dividends and cash flow so I almost never sell. In fact, I try not to look at day-to-day stock price fluctuations. Rather, I stay laser focused on my stream of dividend income. With an increased stock price, current yield goes down. This makes it less fun to buy more shares. That said, current yield does not really matter. It's all about yield on cost, as covered in this video: • Dividend Investing: Starting Yield Does No... However, please keep in mind that I like to look at depressed stocks, those driven to low prices irrationally. (These are sometimes referred to as the "Dogs of the Dow".) When opening net new positions or selectively reinvesting dividends, I will often focus on those undervalued shares. That said, I don't sell winners to fund such undervalued opportunities, since it's just not consistent with my strategy (and not tax/record keeping efficient either). Dividend growth investing is all about passive income and cash flow. Holding forever and not selling has so many advantages in my personal stock portfolio. Disclaimer: I'm not a licensed investment advisor, and today's video is just for entertainment and fun. This video is NOT investment advice. Please talk to your licensed investment advisor before making any financial decisions. Today's video does not offer tax advice either.