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In this episode of Ask the Experts, Andy Arter interviews Brett Vance, a longtime agency owner, operator, and strategist who built his agency to 7,200 policies and $15 million in premium. Brett shares the operational strategies and mindset that helped him scale an insurance agency while many agents struggle to grow beyond a small book of business. He explains why diversification in marketing, life insurance strategies, and strong operational discipline are essential for long term agency growth. Brett also shares insights from coaching over 10,000 insurance agents and the habits that separate top performers from average producers. If you're an insurance agent or agency owner looking to grow faster and operate more strategically, this episode is packed with actionable insights. Chapters 01:00 Brett Vance background and career 03:00 Lessons from CFO and COO experience 06:00 Why agencies should diversify marketing 09:30 Life insurance fundamentals and education 15:00 How life insurance generates referral opportunities 22:00 Medicare opportunities agents miss 30:00 Hard to place commercial markets 40:00 What separates top agents from average agents 46:00 The biggest time wasting mistake agents make 50:00 How Brett helps agents scale agencies