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In this episode, we sit down with Kevin O’Donnell, CEO of the Association of Lawyer FIFA Football Agents (ALFFA), a global network connecting licensed FIFA agents who are also qualified lawyers. Kevin shares the story behind ALFFA’s creation and growth, highlighting how the association facilitates international collaborations between lawyer-agents, supports players with transfers and legal issues, and drives innovation in football agency. The conversation covers: • How ALFFA helps players and agents navigate transfers worldwide • Partnerships like the Football Transfer Forum that expand networking opportunities • Why credibility and legal expertise give lawyer-agents a unique edge • The role of technology and ALFFA’s plans to launch a dedicated mobile app • Opportunities for player marketing, sponsorships, and NIL rights • Advice for new and aspiring agents on standing out in a competitive market ALFFA is free for members, operating on a commission-sharing model and reinvesting revenues into technology and education to strengthen the global football ecosystem. For more insights and resources, visit: www.theballbusiness.com Follow us on Instagram: @theballbusiness_ Follow us on X: @Ballbusiness_ Subscribe on YouTube: @TheBallBusiness Timestamps 🕛 Intro 00:00