Building a Powerful Go-To-Market Strategy for XR SaaS with Austin Baker, Autodesk скачать в хорошем качестве

Building a Powerful Go-To-Market Strategy for XR SaaS with Austin Baker, Autodesk

Presented by Austin Baker from Autodesk Bringing an XR SaaS product to market has complex demands beyond just flashing cool tech—it requires a strategic approach to positioning, competitive differentiation, and scalable demand generation. In this session, Autodesk’s Austin Baker will break down the key pillars of a high-impact GTM strategy for XR software, helping you accelerate sales cycles and drive adoption in a rapidly evolving market. Key Takeaways: How to identify your ideal customer profile (ICP) and align messaging with their workflows and pain points. How to differentiate your XR SaaS with clear, outcome-driven positioning that overcomes adoption barriers How to create immersive demos and GTM assets that showcase value, accelerate decision-making, and drive conversion. This session is designed for product marketers, GTM leaders, and founders looking to successfully launch and scale XR SaaS products. This session was recorded at AWE USA 2025 - the world's leading VR and AR event series. To learn more visit: https://www.awexr.com/