Designers, Products and Consumers: The Cognitive Dimension by Professor John S. Gero скачать в хорошем качестве

Designers, Products and Consumers: The Cognitive Dimension by Professor John S. Gero

Designers are change agents. One primary goal of designing is to change the values of clients, consumers and society. However, research in design over the last 50 years has largely focused on the designers: how to make the designer more efficient through the development of tools. This has resulted in significant and effective advances in aiding designers in the development of ideas, in modeling products, in methods for analyzing them and in managing design. This focus has meant that less attention has been paid to the understanding of designers and to the consumers of their designs in the pursuit of designing as a means of change. This talk presents an introduction to situated cognition as an approach to aid in the modeling of the cognitive behavior of designers and consumers and their interactions with products. It goes on to present computational implementations of models of affordances, interpretation and how designers and consumers interact through designed products. It describes recent advances in the cognition of thinking, in particular, System 1 and System 2 thinking. The talk concludes with a summary of the issues facing humankind over the next decade and potential roles for design in addressing them. It looks at social, governmental, environmental, technical and domains of practice issues. 5th SUTD-MIT IDC Design Summit, held at MAX Atria @ Singapore Expo on 16 January 2017.