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Scaling an ecommerce business should not come at the cost of burnout, misalignment, or losing yourself in the process. In this episode, John talks with Daphne Bravo, a former corporate retail buyer who left the traditional retail world to build a values led, spiritually aligned business. Drawing from her experience in corporate buying and entrepreneurship, Daphne explains how tools like human design, astrology, and emotional intelligence can support smarter leadership, clearer decision making, and long term brand growth. This conversation bridges practical ecommerce strategy with inner alignment, showing Amazon sellers and online business owners how clarity, energy, and intention directly impact pricing, positioning, customer trust, and scalability. John and Daphny dive into why alignment is becoming a competitive advantage in ecommerce, how emotionally intelligent brands outperform transactional ones, and why products and services carry value beyond what is visible on the listing or sales page. If you are an Amazon seller, ecommerce founder, or online entrepreneur who wants to grow sustainably without constant stress, this episode offers a refreshing perspective on building a profitable business that actually supports your lifestyle. In this episode, you will learn: -Why alignment matters for sustainable ecommerce growth -How human design can influence leadership and team decisions -The connection between emotional intelligence and brand loyalty -How to price products or services with confidence and integrity -Why authentic brands stand out in crowded Amazon and ecommerce markets Whether you are scaling your Amazon store, building a personal brand, or launching a purpose driven ecommerce business, this episode will help you rethink what real success looks like and how to achieve it without burning out. ------------------------------------------------------------- Connect with Daphne Website: http://dlaurenb.com Linkedin: / daphny-lauren-bravo Instagram: / daphnylaurenbravo Facebook: / dlaurenbpaper ------------------------------------------------------------- Connect with John Cavendish Facebook: / jgcuk Instagram: / thejohncavendish LinkedIn: / thejohncavendish ------------------------------------------------------------- Know more about Seller Candy Website: https://www.sellercandy.com Facebook Page: / sellercandypro Facebook Page: / amzstrategistshow Instagram: / sellercandyamz LinkedIn: / sellercandy -------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. If you have any questions, feel free to post them in the comments. #amazonseller #amazontips #amazonbusiness #ecommerce #AmazonStrategistShow #amazonsellercentral #podcast