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Most sales teams don’t fail because of effort — they fail because their CRM isn’t built to support real selling. In this session of The Sales Coach’s CRM Toolkit, Aman Thakral (Business Head, Target Integration) sits down with Ben Bartolone (Founder & CEO, Outbound Growth Partners) to break down how sales leaders and coaches can turn their CRM into a true execution and coaching engine. You’ll learn: How to structure CRM templates that support real conversations Why scripts are guardrails, not restrictions — and how to use them effectively The metrics that actually matter for coaching and forecasting How to move from activity tracking to outcome-driven visibility Common CRM mistakes that quietly kill revenue This is a no-fluff, practical conversation designed for sales leaders, founders, and coaches who want better execution — not more tools. 🔗 Learn more about Target Integration: www.targetintegration.com 🔗 Connect with Ben Bartolone on LinkedIn: / benbartolone