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Interior design, heritage homes, property renovation, and the truth about designing houses that actually last. In this episode of Designing Success, I sit down with interior designer Bradley Montag to talk about the intersection of design, property, town planning, and creativity — and how his background as a town planning lawyer shaped the way he approaches homes today. Bradley and I discuss everything from buying the worst house on the best street, to why so many people renovate homes for resale instead of designing them for real life. We also unpack the realities of heritage renovations, town planning constraints, social media marketing for designers, pricing creative services, and how interior designers can communicate their value more confidently. If you're an interior designer, architect, renovator, or someone obsessed with property and design, this conversation will give you a fresh perspective on how homes should actually be designed and lived in. Topics we cover in this episode • transitioning from law and town planning into interior design • how town planning knowledge improves design decisions • buying and renovating heritage homes • why designing a home for resale often leads to boring houses • honoring the story and architecture of older homes • why real estate advice often conflicts with good design • property flipping and assessing renovation potential • how interior designers can market themselves authentically online • using TikTok, Instagram, Substack, and LinkedIn as a designer • building authority and attracting the right design clients • pricing creative services and valuing design expertise Bradley also shares insights from his weekly floor plan analysis series, where he reviews real homes and explores what could be possible through the eyes of a designer. Free Resource for Designers If you're exploring how to integrate AI tools into your design business, download the free guide: How to Prepare Your Design Studio for AI https://oleanderandfinch.myflodesk.co... This guide explains how to build the AI Context Layer so tools like ChatGPT actually understand your business, processes, and brand voice. About Designing Success Designing Success is a podcast for interior designers and creative studio owners who want to build profitable, sustainable businesses while staying creative. We talk about: • running an interior design studio • design business strategy • pricing and proposals • AI tools for designers • marketing and thought leadership • real conversations about the industry Subscribe for new episodes every week. Connect with Bradley Montag Find Bradley’s work and follow his floor plan analysis series: Instagram / bradleymontag Tik Tok @bradley.montag