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Revenue can increase while enterprise value quietly declines. In more than 80% of $5M+ companies, effective processing costs drift upward over time — silently compressing EBITDA without a leadership decision. In this episode of the CEO Sales Strategies Podcast, Doug C. Brown and Jeff Shavitz break down how hidden credit card fee drift reshapes your earnings baseline — and why private equity diligence often uncovers margin operators assumed was stable. Small basis-point increases. Automated repricing. Interchange misclassification. Nothing dramatic. But over time, these shifts compound across transaction volume — resetting effective rates and compressing EBITDA. And in a transaction, that erosion is capitalized. At a 5x multiple, every $200K of EBITDA compression represents a $1M reduction in enterprise value. This episode explores: • Why effective rates drift in 80%+ of growing companies • How buyers recalculate margins during diligence • Why growth can amplify margin leakage instead of offsetting it • How structural erosion becomes permanent valuation compression If revenue is rising but margin pressure feels heavier than expected, this conversation will clarify why. Subscribe for strategic conversations designed for founders and CEOs of $5M+ B2B companies scaling through outbound, high-ticket sales. Chapters 00:00 — Revenue Up, Valuation Down 02:15 — The 82% Margin Drift Reality 06:40 — How Effective Rates Quietly Reset 11:30 — Why Growth Magnifies Leakage 17:20 — What Buyers Recalculate in Diligence 23:45 — The 20% EBITDA Gap Problem 29:10 — $200K = $1M at 5x Multiple 34:00 — Margin Visibility as Valuation Discipline