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How PPC and SEO Work Together (And Why It Matters More Than Ever) As Google Ads becomes more automated and driven by machine learning, the line between Pay-Per-Click (PPC) and Search Engine Optimization (SEO) continues to blur. In this video, we explain how PPC and SEO now work together — and why your website’s structure and information architecture play a critical role in campaign performance. Using Performance Max (PMax) as an example, we show how Google decides which pages match which searches by analyzing the data built into your website, including page titles, headings, descriptions, and structured data. You’ll learn: ✔️ Why modern PPC depends on “information-rich” websites ✔️ How Google matches searches to landing pages ✔️ The role of SEO data in paid campaign targeting ✔️ Why page speed directly impacts ad performance and ROI ✔️ How slow pages increase bounce rates and waste budget ✔️ The importance of meta titles and descriptions for intent matching ✔️ How schema markup gives structure to your website We also cover how improving these three areas — page speed, metadata, and schema — can unlock major gains in marketing efficiency and conversion performance. If you want better results from your paid campaigns, you can’t ignore SEO. This video shows you how to use both together for sustainable growth. 🔔 Subscribe for more PPC, SEO, and digital marketing strategy insights 💬 Have questions about PPC and SEO integration? Drop them in the comments 🌐 Learn more: clickt.ca #PPC #SEO #GoogleAds #PerformanceMax #DigitalMarketing #MarketingStrategy #SearchMarketing #LeadGeneration