AI, Speed to Market, and the Future of Packaging Design скачать в хорошем качестве

AI, Speed to Market, and the Future of Packaging Design

AI is transforming more than ads and analytics; it is changing packaging design and production, too. In this episode of Martechify, host Ekaterina Konovalova sits down with Philip Congello, Executive Vice President on the Mod Op Packaging Team, to unpack how AI-enabled tools are helping brands move faster without sacrificing quality. Philip shares his career journey from filmmaking to marketing, explains how Mod Op blends strategy, research, content, and packaging to win at shelf and online, and walks through real examples from major brands — including how AI accelerates global adaptations, variant creation, and translations while keeping human creative oversight and brand guardrails in place. 00:00 – Introduction 00:37 – Philip’s career journey: from filmmaking to marketing & packaging 01:33 – How AI is changing packaging: speed to market + scalable adaptations 03:20 – Cutting-edge client examples: Duracell, Lysol, and Air Wick 04:21 – AI for global expansion: translations, sizing, and multi-market rollout 05:43 – Quality control and guardrails: human oversight + brand guidelines 06:41 – Wrap-up and thanks #Martechify #PackagingDesign #AIinMarketing #MarTech #CreativeOperations #BrandStrategy #CPGMarketing #PackagingInnovation #GenerativeAI #MarketingLeadership #SpeedToMarket #DigitalMarketing #BrandManagement #Localization #DesignWorkflow #modop