Mark Ritson on Sydney Sweeney, the 3 rules of creativity & why strategy always comes before tactics скачать в хорошем качестве

Mark Ritson on Sydney Sweeney, the 3 rules of creativity & why strategy always comes before tactics

Timestamps 00:00 - Intro 01:06 - Why Mark Ritson sold Mini MBA 02:12 - Mark Ritson leaving Marketing Week 04:19 - Jon’s favourite AI use case 08:07 - Will AI take over Mini MBA? 11:38 - What marketers think is different to what customers think 12:58 - Mark Ritson on that Sydney Sweeney ad 16:15 - The Creative Dividend: what makes great marketing in 2025 27:45 - Why marketers need to be involved in the 4 Ps 30:30 - Why pricing is so important (and why marketers should be involved) 38:28 - The absence of strategy and what to do about it 42:38 - What has surprised Mark Ritson most in 2025 43:09 - Why AI is being marketed so poorly 49:58 - The power of synthetic data Subscribe to the newsletter: https://newsletter.uncensoredcmo.com Subscribe to the podcast: Apple: https://podcasts.apple.com/gb/podcast... Spotify: https://open.spotify.com/show/035E3OR... Follow us: Jon on LinkedIn:   / uncensoredcmo   Jon on X: https://x.com/uncensoredcmo Instagram:   / uncensoredcmo   TikTok:   / uncensoredcmo