How AI is changing media operations скачать в хорошем качестве

How AI is changing media operations

AI has become integral to every part of the media and advertising workflow — from strategy to delivery. Our Head of Strategic Accounts, Lolly Mason, explores how AI is reshaping campaign ROI, why tech ROI matters more than ever and how agentic AI is driving a more connected, interoperable media ecosystem. Key topics covered: ✅ How AI is embedded across the full media workflow ✅ The role of strategic and creative talent in the age of AI ✅ Where automation adds value without eroding creative input ✅ How media partners must evolve to support campaign ROI and tech ROI ✅ Agentification in the media industry and the launch of ADCP ✅ The importance of interoperability in reducing fragmentation ✅ What a fully integrated, connected media ecosystem requires