Unlocking Paid Media Attribution with Amperity & The Trade Desk скачать в хорошем качестве

Unlocking Paid Media Attribution with Amperity & The Trade Desk

Today’s marketers are up against fragmented data and limited cross-channel visibility, making it difficult to understand the true impact of paid media investment. Without a clear connection between ad exposure and conversions, there’s a critical blind spot in performance optimization and strategic spending decisions. Amperity, in partnership with The Trade Desk, solves this with person-level attribution powered by UID 2.0 and Raw Events Data Stream (REDS). This integration delivers highly granular insights into which ads—across channels like CTV and Display—drive both online and offline conversions. These person-level signals are unified and processed using Databricks allowing brands to aggregate event-level data and surface it in dashboards and reporting tools. With this integrated approach, marketers can refine targeting, allocate budget more effectively, and prove real business impact with confidence. In this deminar, you’ll learn: Why person-level attribution is an advertisers’ competitive advantage in today’s fragmented data landscape Real-world use cases from brands leveraging this integration How The Trade Desk + Amperity integration connects impressions to conversions and what it unlocks for brands What is on the horizon for media measurement and what brands can do now to accelerate their measurement strategy