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In this episode of the In Service podcast, we’re joined by Cole Sutter, Vice President of Global Customer Success at Syncron, to explore a powerful but often overlooked driver of profitability: service parts strategy. Cole shares firsthand insights on: How OEMs can shift from reactive to proactive parts management, Why aftermarket services deliver higher margins than equipment sales, How better integration between pricing, inventory, and service delivery impacts customer satisfaction, The evolving role of AI and data in optimizing aftermarket operations, The link between service parts availability and frontline technician experience, Real-world examples from industries like automotive, agriculture, and heavy equipment. We also dive into best practices for designing profitable service contracts, enabling the frontline workforce, and using aftermarket intelligence to boost revenue, uptime, and loyalty. If you're in customer success, field service, parts planning, or aftermarket strategy, this conversation is a must-watch. 📍 Learn more about Syncron: https://www.syncron.com 🎧 Subscribe for more expert conversations on aftermarket, service innovation, and digital transformation. 🎙 Hosted by Gerardo Pelayo, VP of Research and Advisory at Service Council. #Aftermarket #ServiceParts #OEMStrategy #CustomerSuccess #DigitalTransformation #ServiceInnovation #AIinService #FieldService #Syncron #ServicePodcast #CustomerExperience #RevenueGrowth #IndustrialEquipment #AutomotiveIndustry