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Key topics: Brian’s journey from nonprofit work to impact investing and academia How purpose and profit can coexist in business models The decision framework between starting a nonprofit or a for-profit social enterprise Principles of impact investing and market readiness Leadership and ethics courses at Harvard Business School The ALI program for late-career leaders seeking purpose Navigating philanthropy, impact investing, and entrepreneurial persistence Strategies for incorporating purpose into existing careers and boards Systems thinking approach to solving societal problems Tips for testing ideas, engaging with communities, and building meaningful relationships Timestamps: 00:00 - Introduction to Principles of Benevolence and guest Brian Trelstad 00:16 - Brian's background and interest in purpose-driven business 01:12 - Impact of social entrepreneurship on societal change 02:10 - How Brian and Ebony know each other through impact capital organizations 03:03 - The case study of Meaningful Gigs in Harvard Business School 04:44 - Challenging the notion that profit and purpose are mutually exclusive 05:19 - Transition from nonprofit sector to impact investing 06:13 - The evolution of impact investing and purpose using profit 07:36 - Brian’s work in impact investing in different countries 08:01 - Moving to Harvard and teaching social entrepreneurship 09:29 - Roles of Brian at Harvard and impact beyond venture capital 12:51 - Leadership and corporate accountability course themes 14:57 - Ethical decision-making in emerging sectors like AI and unregulated markets 16:44 - The significance of the ALI program for late-career leaders 18:32 - Defining purpose in the third chapter of life and work 19:48 - Framework: Person, Problem, Pathway for purpose exploration 22:18 - How to research societal problems beyond Harvard 24:55 - Narrowing focus: Education, environment, health, etc. 26:49 - Validating ideas through user interviews and field research 28:39 - Deciding whether to launch a nonprofit or for-profit social enterprise 30:23 - Market readiness, economic viability, capital environment as decision factors 33:27 - Access to privileged resources through organizational form 35:19 - Making decisions under uncertainty and the importance of conviction 36:48 - Persistence fueled by deep commitment to the problem 37:35 - Incorporating purpose into current roles via volunteering, boards, and community engagement 40:33 - Final words on taking action to make a difference 41:06 - How to discover your cause through personal stories or experimentation Resources & Links: [HarvardX Social Entrepreneurship Course](https://www.edx.org/learn/business-ma...) [Harvard Business School Case on Meaningful Gigs](https://store.hbr.org/product/meaning...) [HBR Article | Should Your Start-up Be Non-Profit or For-Profit](https://hbr.org/2023/05/should-your-s...) [Sarah Lawrence Lightfoot’s "The Third Chapter"](https://bit.ly/4sc184x) [Julie Battilana and the Person, Problem, Pathway framework](https://sici.hks.harvard.edu/3p-frame...) [Impact Capital Managers](https://www.impactcapitalmanagers.com/) Connect with Brian Trelstad: [[LinkedIn]]( / brian-trelstad-33721 )