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February 2025 - Is your economic impact analysis telling the whole story? This webinar unveils the power of national-level studies and demonstrates why a purely local analysis often misses the majority of a project's true economic footprint. Join IMPLAN Economist, Dr. Bjorn Markeson, as he makes the case for expanding the geographic scope of your analysis. Learn why modern, national supply chains demand a national perspective to capture the full ripple effects of any economic event. The session highlights real-world case studies from major corporations and policy advocates, and features two step-by-step demonstrations: one building from a single-county auto plant analysis to a full U.S. model, and another analyzing the nationwide impact of federal research funding. TIMESTAMPS / CHAPTERS: 0:00 - Introduction 4:30 - The Goals of Economic Impact Analysis (Direct, Indirect, Induced) 10:50 - Scaling Your Analysis from Local to National with IMPLAN 14:30 - Identifying Your Scope: Event Region vs. Stakeholder Region 16:36 - Why National Supply Chains Require a National Analysis 22:23 - Case Studies of National Impact Studies (Coca-Cola, Home Depot, etc.) 30:42 - Live Demonstration 1: Auto Plant in Ohio 31:30 - From Local to National Impact: A Step-by-Step Comparison 38:57 - Comparing the Local vs. National Results 39:10 - Live Demonstration 2: Federal Research Funding 42:25 - Setting up a 51-State MRIO Analysis 44:15 - Analyzing the Results by State and Region 46:00 - Exploring the Detailed Industry and Occupation Impacts 51:00 - Live Q&A Session WHAT YOU'LL LEARN: The limitations of a single-region economic impact analysis in a nationally connected economy. How to use Multi-Regional Input-Output (MRIO) to expand your analysis from a local to a national scale. Why a local event's true economic impact is often significantly larger than what can be measured within its immediate county or state. How major organizations like Coca-Cola and Americans for the Arts have used national studies for reporting and advocacy. Two step-by-step demonstrations showing how to model and interpret national-level impacts for both a single facility and a nationwide program. ABOUT IMPLAN: IMPLAN provides the most trusted economic impact analysis software and insights in the U.S. Our platform allows economists, planners, and analysts to quantify the entire economic impact of any project or policy in minutes. Learn more about IMPLAN: https://implan.com/ Request a Demo: https://implan.com/demo-request/ Subscribe for more expert insights: / @implancloud #IMPLAN #EconomicImpact #NationalEconomy #SupplyChainAnalysis #MRIO